Calling All Student Athletes:
MAKE MONEY WITH NIL
A Community-Driven Course by AJ Lapray and AMA
Welcome to the NIL Era
As of July 1st, student-athletes are legally allowed to profit from their Name, Image and Likeness. As a student-athlete, you can now build your brand and earn money from endorsements, content creation, product drops and more!
Your Playbook to Success
The Making Money with NIL course by AJ Lapray and AMA is the go-to guide for student-athletes wanting to maximize their revenue opportunities. Participants will learn how to monetize, build their brand and manage their business with advice from current and former student-athletes across all divisions.
Made for Athletes, by Athletes
Join a community of athletes beginning to make money on their NIL.
What's in the course?
Five Sections. One Goal. Get in on the NIL action.
Capitalize on 15+ forms of monetization, including brand deals, content creation, coaching, merch drops, and more.
Develop your personal image online and learn best practices around building your brand to create great opportunities.
Identifying the best third-party offerings to help you monetize including endorsement platforms, sports management agencies and university tools.
An introduction to the business tools that will help you level up your NIL game as you begin making money.
REVIEW WITH AJ LAPRAY
After you've completed the course, get a personalized review of your NIL goals from AJ.
Hear from former and current athletes across all divisions on how they are taking advantage of NIL opportunities.
AJ Lapray is a former D1 basketball player turned creator (>1MM followers) and brand-building expert. He was a student-athlete at The University of Oregon, Pepperdine University, & Rice University, and has been an original #PayThePlayers advocate.
AMA is a creator growth studio helping hundreds of creators, athletes, and artists monetize and grow their audiences online. They’ve helped creators earn an additional $5MM in their pockets since 2019.
Boost decentralizes e-commerce by generating purchase $tags that anyone can text to buy in seconds.
Replay is a 1-on-1 video coaching marketplace. Pro & college athletes get paid by giving personalized video feedback.
Athlytic is a AI-based deal-flow platform helping connect student athletes to great brands.
Laylo is the complete messaging and CRM platform for creators to directly notify fans the second they release new content, merch and events.
Fourthwall is the high-quality, fully customizable way to open your own store as well as sell and manufacture
merch and other products directly to your fans.
8 In The Box Productions helps student-athletes create social media video content and monetize their brand online.
Our Brand Partners
We've partnered with top brands in the space that can help you turn your ideas into something tangible. Whether it's help creating content, online coaching initiatives, dropping a product/merch, or getting special access to brand deals, we've got you covered.
Track & Field Olympian
Track & Field
D1 Women's Basketball
Our Athlete Community
This course is for any college athlete, regardless of sport or division level, looking to get involved with NIL.
By joining, you'll have exclusive access to our post-course community, which will feature brand deal opportunities, more advice from AJ, and office hours with experts in the space.
Last updated: Nov 22, 12PM PT